In an increasingly digital world, it is crucial to keep people in the spotlight when building new products and services. Research is an essential part of the development process. In-depth customer behaviour and preference analysis allows us to focus on building only the features that really matter and create value. Tailor-made research helps to design for the specific needs of each individual and define the project scope.
We have partnered up with our friends from Rethink, a strategic service design powerhouse, to carry out the research phase.